Why Meta capi is important
Without Meta CAPI, here’s what happens:❌ Lost conversions from iOS14+ users❌ Lower event match quality → weaker targeting❌ Inaccurate reporting → can’t measure true ROI❌ Wasted ad spend because of poor optimization❌ Competitors who use CAPI outpace you Why the Meta Conversions API is a Necessity → 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠:CAPI sends data directly from your server, […]