Google Ads Conversion Tracking

Full-Funnel Google Ads Conversion Tracking Setup via Google Tag Manager Client Industry: E-commerce Key Events Tracked: Add to Cart, Begin Checkout, Purchase, Phone Call, WhatsApp Call, Form Submission Tools Used: Google Tag Manager (GTM), Google Ads Conversion Tracking, GA4, Enhanced Conversions Overview A growing e-commerce brand approached us with inconsistent and incomplete Google Ads tracking. […]

Face Book Conversion API

Meta Pixel Conversion API (CAPI) Browser & Server-Side Tracking Setup Overwiew A fast-growing eCommerce brand running Meta Ads was experiencing major tracking gaps after iOS 14. Their Ads Manager showed inconsistent purchase data, incomplete events, and a mismatch between actual sales and reported conversions. As a result, campaigns were under-optimizing, and ROAS started to drop. […]