From Low-Quality Leads to 2.9x ROAS: How We Transformed Google Ads Into a Revenue-Driven System

The Hidden Problem Most Businesses Miss This business was generating a steady flow of leads through Google Ads. On the surface, performance looked acceptable: But there was a critical gap. 👉 They had no visibility into which leads actually turned into paying customers. And that meant Google Ads was being optimized on the wrong data. […]