And the worst part? You wonโt even notice until performance drops and the ROAS suddenly stops making sense.
Over the last few months, Iโve audited multiple Shopify stores โ and the same tracking issues keep showing up again and again.
These small leaks silently kill ad performance, optimization, and reporting accuracy.
Here are the ๐ฆ๐จ๐ฌ๐ญ ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐๐ก๐จ๐ฉ๐ข๐๐ฒ ๐ญ๐ซ๐๐๐ค๐ข๐ง๐ ๐ข๐ฌ๐ฌ๐ฎ๐๐ฌ ๐๐๐๐๐๐ญ๐ข๐ง๐ ๐๐ ๐๐๐๐ข๐๐ข๐๐ง๐๐ฒ:
๐น 1. Pixel fires multiple times
Duplicate events inflate conversions, confuse algorithms, and derail optimization.
๐น 2. Wrong event priorities or missing key events
AddToCart, InitiateCheckout, or Purchase not firing correctly creates major gaps in the customer journey.
๐น 3. Incorrect server-side setup (CAPI)
Events donโt match or send incomplete data, resulting in poor Event Match Quality (EMQ).
๐น 4. Apps overwriting or interfering with tracking
Theme apps, upsell apps, or checkout extensions often inject extra scriptsโฆ and break everything.
๐น 5. No data layer or poorly implemented data layer
This causes inaccurate values, missing UTM parameters, and low-quality event signals.
๐น 6. Cross-domain tracking not configured
Especially for stores using third-party checkouts or subscription apps attribution gets lost instantly.
๐น 7. Consent banner conflicts
Cookie banners blocking or delaying events without proper configuration.
๐๐๐๐ฎ๐ซ๐๐ญ๐ ๐ญ๐ซ๐๐๐ค๐ข๐ง๐ ๐ข๐ฌ๐งโ๐ญ ๐ โ๐๐ฉ๐ญ๐ข๐จ๐งโ, ๐ข๐ญโ๐ฌ ๐ญ๐ก๐ ๐๐จ๐ฎ๐ง๐๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐๐๐ฌ.
If the data going in is broken, the results coming out will never be reliable.
๐ If you want help diagnosing or fixing your ๐๐ก๐จ๐ฉ๐ข๐๐ฒ ๐๐ซ๐๐๐ค๐ข๐ง๐ ๐๐๐ญ๐ฎ๐ฉ, DM me. I audit and fix these issues every we